Built for insurtechs selling into insurance

The AI Growth Manager for Insurtechs

Turn insurance market signals into credibility and pipeline.

Monitus helps insurtechs selling into insurance define their positioning, understand what matters in the market, and act on it with credible, buyer-relevant output.

It does the market reading, filtering, prioritising, and draft preparation in the background so your team can focus on decisions, not manual work.

Market View maps every conversation happening in your market
Market Brief surfaces what to act on this week
Content prepares drafts in your voice, ready to publish
Or explore a sample Market Brief first

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insurance-specific sources monitored continuously

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connected product surfaces working off one intelligence

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market lookback the moment you define your Narrative

monitus — market brief · this week
Incoming signals

Consultation opens on new delegated authority reporting rules

Relevance92

Carrier group signals retreat from cat-exposed property lines

Relevance81

Competitor raises Series B to expand into the London Market

Relevance76

Rising demand flagged for parametric covers in specialty lines

Relevance64

4 of 31 signals cleared your relevance threshold this week

This week's priorityAct now

Respond to the delegated authority consultation before the window closes

For: CUOsAngle: compliance burden
Draft readyLinkedIn · your voice

The new reporting rules will hit delegated authority books hardest.

Three things MGAs should prepare before the consultation closes

Review draft 2 more in your queue

Illustrative product view — your brief is built from your narrative and your market's signals.

The problem

Most insurtechs do not have a growth intelligence function

They have a good product. They know the market. But they do not consistently show up like a company buyers should take seriously.

Insurance buyers notice this quickly. They can tell the difference between real expertise and generic insurtech marketing.

Sound familiar?
01

The founder posts occasionally, then disappears

02

The company page says very little of value

03

Marketing output feels generic or disconnected from commercial reality

04

Competitors look sharper simply because they are more visible

05

Strong products lose ground to stronger market presence

What it does

Know what matters, decide what to do, and act on it

Built for insurtechs selling into complex insurance buying environments

01

Define a sharper market position

02

Understand what is changing in your market

03

See who those developments matter to

04

Decide what is worth acting on

05

Generate credible output quickly

06

Stay consistent without becoming a full-time content machine

When you open Monitus, the work should already be done.

Relevant developments already filtered

Themes already identified

Competitor movement already interpreted

Opportunities already prioritised

Stakeholder angles already selected

Drafts already prepared

Recommendations already made actionable

How it works

One connected system, not a stack of disconnected tools

Five product surfaces working off the same intelligence. Each one feeds the next.

01

Company Profile

Define how your company should be positioned: core narrative, ICP, stakeholder map, competitor list, voice. This is the strategic foundation everything else runs against.

02

Market View

Every conversation happening in your market, mapped and scored against your profile. Regulatory shifts, competitor moves, analyst takes, customer pain points — clustered into stories you can browse.

03

Market Brief

The weekly synthesis. What changed, what matters, and what to do about it. Recommended actions per conversation, ranked by relevance and timing.

04

Content

Narrative-aligned drafts in your voice, opened with full conversation context. LinkedIn posts, email commentary, trade media pitches, talking points — ready to review and publish.

05

Library

Themes and signals you can revisit. The underlying intelligence map for when you want the detail behind a brief, not just the synthesis.

The system compounds

The Monitus growth loop

01

Define your profile

02

Map the conversations

03

Score what matters

04

Brief your priorities

05

Draft the output

06

Sharpen the next cycle

Each cycle sharpens the next
Why it's different

Built for selling into insurance, not generic B2B SaaS

Insurance buying environments are not simple. A point that lands with a CUO may fail with a CFO.

Monitus asks five questions before acting on any signal:

01

Is this relevant to our buyers?

02

Which stakeholder will care most?

03

Do we have a credible right to say something here?

04

Should we act now, monitor, or ignore?

05

What format makes the most sense?

That is what makes Monitus insurance-specific. Not a keyword filter. A genuine understanding of how insurtechs need to show up to insurance buyers.

Stakeholder intelligence

The same story does not work for every buyer

CUOs

Underwriting quality and risk selection

CFOs

ROI, operating leverage, payback

CTOs / CIOs

Implementation risk, integration, data handling

CEOs

Growth, credibility, strategic edge

Heads of Distribution

Turnaround, ease, workflow friction

So the output is not just polished. It is relevant to the person reading it.

Your weekly view

See what matters without reading the whole market

monitus — market brief · this week

When you open your Market Brief, you see:

New signals scored and prioritised against your profile

Emerging conversations with recommended response actions

Competitor movements already interpreted

Stakeholder-specific opportunities ranked by timing

Draft content ready for review or one-click publishing

A weekly priority view with clear next steps

Learning insights that sharpen future briefs

It should feel like opening the desk of a sharp operator.

Three surfaces

The three surfaces of a running market

Mapping what is happening, deciding what to do, and producing what to send — three views off the same intelligence.

Market View

Continuously monitors 60+ insurance-specific sources and clusters them into conversations. Every story scored against your profile, every competitor move interpreted, every regulatory shift surfaced. The map of what is moving in your market.

Market Brief

The weekly synthesis. What changed, what matters, what to do about it. Conversations ranked by relevance and timing. Stakeholder angles already chosen. Recommended actions ready for you to approve, defer or dismiss.

Content

Narrative-aligned drafts opened with full conversation context. LinkedIn posts, email commentary, trade media pitches, founder talking points, meeting briefings, board-ready reports — in your voice, ready to review and publish.

Always listening

Monitors the sources your team would never keep up with manually

Insurance trade press

Regulatory bodies

Industry analyst reports

Competitor announcements

PR wires and newswires

Conference and event feeds

Insurance podcasts

Market data providers

Time to value

The first useful output should arrive fast

When you create your Narrative, Monitus runs a 7-day lookback across all monitored sources. Within minutes, you see:

Signals scored against your positioning

Themes already emerging in your market

Competitor activity already interpreted

Opportunities already ranked

Draft content ready to review

No waiting weeks. No onboarding calls. Your Narrative powers everything from the start.

No category confusion

Monitus is not

A chatbot you prompt for content

A generic AI writing tool

A social media scheduler

A CRM or sales tool

A news aggregator

A marketing automation platform

Monitus is

An AI growth intelligence system that defines your positioning, monitors your market, decides what matters, and prepares credible output so your team can act on it.

It operates in the background. It understands insurance. And it gets sharper with every cycle.

Become one of the most credible voices in your market

Define your Narrative. Let Monitus handle the market reading, the filtering, the prioritising, and the drafting. Show up like the company your buyers should take seriously.