Market commentary
Insurance market insights, insurtech growth strategy, and the thinking behind Monitus. The kind of intelligent, market-aware commentary we help our customers produce.
·4 min read
Why your insurtech needs a Narrative, not a marketing strategy
Most insurtechs approach marketing backwards. They start with channels and tactics when the real gap is something more fundamental: they have never articulated what they actually stand for in the market.
Read more·3 min read
The content gap between Series A and market credibility
You have raised your round. You have a product that works. Now the market needs to know you exist — and generic content will not get you there.
Read more·5 min read
What Lloyd's Market participants actually want to see on LinkedIn
You are posting for an audience of underwriters, brokers, and syndicate leads. Here is what they actually engage with — and what makes them scroll past.
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